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buzzwords

RT @mashable: What is "agile marketing"? -...

Posted on May 23 2013 by Lorenzo Barbantini in BrandSpeak, Buzzwords

RT @mashable: What is "agile marketing"? -...

RT @mashable: What is "agile marketing"? - http://t.co/orW5nqJm20 #BrandSpeak #Buzzwords Lorenzo Barbantini (@lobarb) May 23, 2013 This article was written by Elana Varon, and a version of it originally appeared on the Adobe-owned site CMO.com. For more...

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RT @mashable: Everyone hates (but still uses)...

Posted on May 17 2013 by Lorenzo Barbantini in Buzzwords

RT @mashable: Everyone hates (but still uses)...

RT @mashable: Everyone hates (but still uses) "synergy" - http://t.co/liY5A07NtO #Buzzwords Lorenzo Barbantini (@lobarb) May 17, 2013 Synergy: The word everyone loves to hate, but can't help but use constantly. Synergy invades marketing lingo, financial...

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RT @mashable: What is native advertising?...

Posted on May 14 2013 by Lorenzo Barbantini in Buzzwords

RT @mashable: What is native advertising?...

RT @mashable: What is native advertising? http://t.co/8mHkEgNB8q #Buzzwords Lorenzo Barbantini (@lobarb) May 14, 2013 The online ad industry is going native. Consumers' migration to mobile has prompted a do-over in which the dreaded banner ad is being...

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RT @mashable: See how big brands use a...

Posted on May 13 2013 by Lorenzo Barbantini in Buzzwords

RT @mashable: See how big brands use a...

RT @mashable: See how big brands use a conversational tone in social media to exude a human quality: http://t.co/k003Jz1xxC #Buzzwords Lorenzo Barbantini (@lobarb) May 13, 2013 When you first hear the phrase "two-way conversation," you probably think,...

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RT @mashable: What is "earned media," and why is...

Posted on May 6 2013 by Lorenzo Barbantini in Buzzwords

RT @mashable: What is "earned media," and why is...

RT @mashable: What is "earned media," and why is it more important than ever? http://t.co/l6RMoJVYSH #Buzzwords Lorenzo Barbantini (@lobarb) May 06, 2013 If you pay to have something distributed, then it's paid media. But if someone else distributes it...

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RT @mashable: Immersing Consumers in 'Immersive...

Posted on April 25 2013 by Lorenzo Barbantini in Buzzwords

RT @mashable: Immersing Consumers in 'Immersive...

RT @mashable: Immersing Consumers in 'Immersive Experiences' - http://t.co/rIaUOhW457 #Buzzwords Lorenzo Barbantini (@lobarb) April 25, 2013 Different brands have different business methods, but they all have at least one goal in common: to engage audiences...

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