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RT @mashable: .@Microsoft, @BlackBerry Drive Big Increase in Magazine Spending http://t.co/VRDNvseihi
April 15, 2013
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Microsoft, BlackBerry Drive Big Increase in Magazine Spending
Overall ad spending on magazines may have been down 5% in the first quarter of this year, but one sector dramatically (and surprisingly) upped its investment in the medium: the technology industry. Technology companies increased their spending on magazines by 21.6% from Q1 2012, according to data released this week by the Publishers Information Bureau.