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RT @mashable: Nutella Sends Cease-and-Desist Letter to Its Biggest Fan http://t.co/amzcsZ4Hl1
May 22, 2013
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Nutella Sends Cease-and-Desist Letter to Its Biggest Fan
Nutella, the chocolate hazelnut spread brand, has soured many of its social media fans by cracking down on a superfan who has helped spread the word in social media for more than seven years. Ferraro SpA, the Italian owner of Nutella, has sent a cease-and-desist letter to Sara Rosso, the creator of the 7-year-old World Nutella Day.