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RT @TechCrunch: Datalogix Raises $25M To Pump Juicy Offline Purchase Data Into Google And Facebook http://t.co/YdWWhZhSEm by @joshconstine
April 25, 2013
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Datalogix Raises $25M To Pump Juicy Offline Purchase Data Into Google And Facebook
Datalogix's offline purchase data is the not-so-secret weapon giant publishers use to target their ads, and measure if they boost consumer spending. Businesses like Facebook are becoming dependent on this ROI data, allowing Datalogix to raise a $25 million Series B. Since its based in Denver..