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RT @TechCrunch: Temptation http://t.co/UmHAaGN9oW by @nireyal
May 05, 2013
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How do products tempt us? What makes them so alluring? It is easy to assume we crave delicious food or impulsively check email because we find pleasure in the activity. But pleasure is just half the story. Temptation is more than just the promise of reward.