RT @mashable: The Strategy Behind the Viral Red Marriage Equality Campaign http://t.co/InbDKiEPRe
March 29, 2013
The Strategy Behind the Viral Red Marriage Equality Campaign
The Human Rights Campaign's Director of Marketing Anastasia Khoo didn't decide to change the organization's equality sign logo from blue to red on a whim. The team at the HRC, the largest lobby organization dedicated to fighting for LGBT rights, knew that the two cases the Supreme Court heard this week on marriage equality were major, that Monday and Tuesday were moments of historic significance.