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RT @mashable: See how big brands use a conversational tone in social media to exude a human quality: http://t.co/k003Jz1xxC #Buzzwords
May 13, 2013
Advertising
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Why Brands Want to Have a "Two-Way Conversation" With You
When you first hear the phrase "two-way conversation," you probably think, "Well, what other kind of conversation is there?" But when it comes to brands, this phrase embodies a very specific marketing strategy: personification.