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RT @mashable: What is "earned media," and why is it more important than ever? http://t.co/l6RMoJVYSH #Buzzwords
May 06, 2013
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Is This Article Earned Media? Depends Where You Got it From
If you pay to have something distributed, then it's paid media. But if someone else distributes it for you, then it's earned media. That's the basic definition of earned media, a term that earned its place in the pantheon of marketing buzzwords, though if this chart is to be believed, it is in the process of unearning it.